Why create new covers for your backlist book titles?
As a writer, your backlist is one of your greatest assets.
It can be a form of passive income
It provides multiple entry points to your work, bringing in new readers
It gives you somewhere to send people after they’ve finished (and loved) your more recent titles
Breathe life into your backlist
One of the best ways to breathe new life into your older titles is to relaunch them with new covers.
It gives you a reason to shout about your books
It allows you to reach different people than before
Usually, a writer’s best sales numbers are during launch week. Redesigning and relaunching your books gives you a chance to experience that again
An example of an effective book design rebrand
The original cover for Cinder was published in 2012 when YA covers were still riding the Twilight wave. We saw a lot of minimalist covers with red highlights.
10 years later and YA design has changed a lot. The covers were re-released to appeal to the current market, using a bright new colour scheme and a much more intricate and stylised illustration.
When is the right time to redesign your covers?
When sales have slowed
When you want to reach a new audience
When trends in your niche change
When you want to better align your covers with your author brand
When you want to! They’re your books, after all :)
