Self-Publishing

Should You Redesign Your Backlist Book Covers?

Why create new covers for your backlist book titles?

As a writer, your backlist is one of your greatest assets.

  • It can be a form of passive income 

  • It provides multiple entry points to your work, bringing in new readers

  • It gives you somewhere to send people after they’ve finished (and loved) your more recent titles

Breathe life into your backlist

One of the best ways to breathe new life into your older titles is to relaunch them with new covers.

  • It gives you a reason to shout about your books

  • It allows you to reach different people than before

  • Usually, a writer’s best sales numbers are during launch week. Redesigning and relaunching your books gives you a chance to experience that again

An example of an effective book design rebrand

The original cover for Cinder was published in 2012 when YA covers were still riding the Twilight wave. We saw a lot of minimalist covers with red highlights.

10 years later and YA design has changed a lot. The covers were re-released to appeal to the current market, using a bright new colour scheme and a much more intricate and stylised illustration.

When is the right time to redesign your covers?

  • When sales have slowed

  • When you want to reach a new audience

  • When trends in your niche change

  • When you want to better align your covers with your author brand

  • When you want to! They’re your books, after all :)

What Are Comp Titles or Comp Book Covers?

‘Comp’ or comparative covers are other books that are similar to yours. These might be books with similar content or ones that have a similar target audience.

Comp titles are often used in marketing. Think, “this book is like X crossed with Y.”

Why do comp covers matter?

When it’s time to design your book cover, you’ll need to have a selection of comp covers to give your designer.

This helps them better understand your tastes and your book.

A good book cover designer will help you to find good comp covers.

Free comp cover resource

I’ve put together a compilation of recent and bestselling covers arranged by genre into a free download with commentary on each genre. It’s designed to help you formulate a brief for your cover designer, whether that’s me or someone else.

Get the guide.

How to Work With a Book Cover Designer

As an author hopefully you understand how important it is to have a book cover that attracts readers and represents your work well. That's why working with a book cover designer is an essential part of the publishing process. Here are some tips to make your collaboration fruitful and fun!

Research and choose a designer

Do your research and find a designer whose style and portfolio resonate with you and your book's genre. If you already have a favourite artist who would suit that style of your book, you can reach out to them! Pinterest, Instagram and Google image search are good ways to find designers. There are also artist databases, or you can simply pop into your local bookshop and look at who designed some of your favourite covers. Most books will list the cover designer on the back of the book. If you can’t find it there, look on the inside flap of dust jackets and on the copyright page.

Provide a clear brief

Before your designer starts working on your book cover, provide a clear brief that includes your book's genre, target audience, and any specific design elements you’d like to include. These might be key symbols or motifs from your story. Also, share your book's blurb and synopsis, so the designer can create a cover that reflects the story's essence. Be open to suggestions from your designer based on the synopsis and their knowledge of the industry.

Communicate effectively

Communication is key to a successful collaboration. Be open and clear about your expectations, feedback, and deadlines. Ask your designer for regular updates and progress reports, and provide constructive feedback to help them improve their work. If your designer is good at what they do, they should provide clear expectations and timelines from their end as well. I always like to get on a Zoom call with clients to discuss these points ahead of time.

Trust the designer's expertise

Remember that your designer is a professional who understands design principles and has experience in creating book covers that sell. While it's essential to provide feedback, trust their expertise and give them creative freedom to come up with designs that represent your book in the best possible way.

Be open to revisions

It's common for book cover designs to go through several revisions before the final version. Be open to feedback and suggestions, and work with your designer to make the necessary changes to improve the design.

Working with a book cover designer can be a rewarding experience that results in a book cover that attracts readers and represents your work well. Follow these tips, communicate effectively, and trust the designer's expertise to make the most out of your collaboration.

How do I format my book for self-publishing?

Why does typesetting even matter?

When it comes to book formatting, there are standard typesetting rules that every writer and publisher should follow. These rules ensure that your book looks professional and is easy to read. Failing to follow these basic rules can result in a book that looks unprofessional and can even discourage readers from continuing to read.

Typesetting also allows you to optimise space on each page, ultimately saving you money on each book by saving pages.

The cardinal rules for typesetting your book

Font

The first rule to consider is the font. It is important to choose a font that is easy to read and unobtrusive. If you’ve ever had someone send you an email in an elaborate script font, you’ll know how intrusive the wrong font choice can be. Commonly used fonts for books are Times New Roman, Garamond, and Baskerville. These fonts are serif fonts which means they have small lines or flourishes at the ends of each letter. Serif fonts are traditionally used in print, as they are easier to read, with the small lines helping to guide the reader's eyes along the text.

Font Size

The next rule to consider is the font size. The standard font size for books is 11 or 12 points. Anything smaller can strain the reader's eyes, and anything larger can make the book look unprofessional. It’s worth noting that some fonts look larger than others, even at the same point size, so it’s always worth ordering a printed proof copy of your book to check this before publishing.

Line Spacing

Line spacing is another important factor to consider. You don’t want the spacing to be too wide, but you also don’t want it too tight. Getting this balance right makes the text easier to read and gives the reader some room to breathe.

Margins

Margins are also an essential part of book formatting. You’ll want to leave at least 1 inch on all sides. This provides enough space for the reader's thumbs and fingers to hold the book comfortably. Another consideration is how much of the page gets swallowed up by the spine binding. Readers don’t want to be struggling to read words on the inside of each page, so make sure you leave more space on the inside than on the outside.

Page Numbers

Page numbers are a necessary component of book formatting. They should be placed in the header or footer of each page and should be consistent throughout the book. Numbering should start from the beginning of the book’s text, not including material at the front of the book. Odd numbers are always on the right hand side.

Chapter Headings

Chapter headings should be consistent throughout the book. They should be formatted in a way that is visually appealing and easy to read. Bold or italicised fonts can be used to make the chapter headings stand out. Or, you can use a display font to make it a little bit fancy. Personally, I like to use either the same or a similar font as on the cover.

Indenting

Indenting is another important aspect of book formatting. The first line of each paragraph should be indented by 0.5 inches. This makes the text easier to read and helps the reader differentiate between paragraphs.

However, there is an exception to this. For the first paragraph of a chapter or the first paragraph after a section break, there is no indentation. In this case, you may also wish to use a drop cap (where the first letter of the first word is larger than the standard and ‘dropped’ into the subsequent line for emphasis).

Hyphenation

Hyphenation should be used sparingly in book formatting. It is typically only used to break up long words at the end of a line. Overuse of hyphenation can make the text look cluttered and difficult to read. You want the text to flow without distractions.

On this subject, you also want to avoid ‘orphans’ and ‘widows’ where a word gets left on its own at the end of a paragraph. This can be avoided through adjusting the leading (space between the words) and/or the kerning (space between the letters).

DIY or Pro?

It’s possible to do a lot of these things in Microsoft Word. Personally, I find Microsoft Word and book formatting to be a recipe for the tearing out of hair and overuse of curse words. Vellum is a better DIY option, although it has very limited design options. I use Adobe InDesign for my formatting. It’s a professional program and provides many more features for laying out books.

Typesetting is a specialised skill. If you’re not confident in formatting books or don’t have the time to spend learning, I highly recommend hiring someone to do the job for you. Whether that’s me or someone else, look for someone who works with Adobe InDesign and has specific expertise in book formatting. It’s a specialised skill, and not all graphic designers will be able to do it well.

If you’d like a quote for formatting your book, email me with your word count and timeframe.

Why Typesetting Matters

Type Matters

Why would I spend money to have my book formatted (or ‘typeset’) when I can just upload it straight to Amazon as it is?

Typesetting is a crucial part of book publishing, as it can greatly impact the readability and overall aesthetic of a book. Good typesetting can enhance the reading experience by making the text more visually appealing, easier to follow, and more engaging for the reader.

There are many reasons to have your book professionally typeset. However, perhaps the best way to answer this question is with an image.

One of these pages has been professionally typeset and the other hasn’t. Can you see the difference?

Easy Reading

One of the primary benefits of good typesetting is readability. Well-chosen fonts, appropriate line spacing, and proper margins can make a huge difference in how easily readers can read and understand the text. Poor typesetting can lead to eye strain, fatigue, and even discourage your readers from continuing. Not something you want as an author!

Book Like a Pro

In addition to readability, typesetting can help create a cohesive and professional look for a book. Consistent use of fonts, colours, and formatting can give a book a sense of unity and help establish your brand identity as an author or publisher.

Here are some of the errors and corrections made to enhance the reader experience.

Every Page Counts

Another important aspect of typesetting is its impact on the length of the book. Proper typesetting techniques can help control the number of pages and reduce printing costs. This can be especially important for self-published authors or small publishing companies that have limited budgets.

The “Invisible Art”

Typesetting is often referred to as the "invisible art" because readers are often unaware of its presence when it is done well. I’ve never heard anyone outside of publishing remark on how great the typesetting is in a book. However, the impact of good typesetting can be seen in the ease of reading and overall aesthetic appeal of a book.

Technicalities

One aspect of typesetting that is often overlooked is the use of white space. White space, or the areas on a page that are left blank, can greatly impact the readability and flow of a book. I like to think of it like rests in music. The silences are just as important as the notes, as they help to enhance the melodies and chord progressions. Likewise, in design, proper use of white space can help guide the reader's eye to what’s important while also making the text more visually appealing.

Another important aspect of typesetting is the use of kerning, or the adjustment of space between letters. Proper kerning can help improve the legibility of text and make it easier for readers to distinguish between different letters and words. If done poorly, it can hamper the reading experience.

In the Mood to Read

Typesetting can also impact the emotional tone of a book. The choice of font, font size, and formatting can all contribute to the overall mood of a book. For example, a sans-serif font may be used to convey a modern, sleek feel, while a serif font may be used to create a more traditional, classic feel.

Accessible to All

Finally, typesetting can also impact the accessibility of a book. Proper use of font size, line spacing, and contrast can make a huge difference for readers with visual impairments or reading disabilities.

In summary, typesetting is an essential part of book publishing that can greatly impact the readability, aesthetic appeal, and emotional tone of your book. By prioritising high-quality typesetting, you can create books that are not only easy to read, but also visually engaging and emotionally resonant to your readers.

If you would like help with typesetting your book, please get in touch by clicking the button below!

How to Make a Book Cover Brief

Why have a book cover brief?

A book cover brief is a super useful tool to have when commissioning and working with a book cover designer. It ensures that you and your designer are on the same page and keeps all that important information in one place. They are standard practice in traditional publishing and if you are an indie author who is self-publishing, a cover design brief will make you look like the professional you are!

This video covers the things you’ll want keep in mind when creating a book cover brief.